Dialing Patterns and Day Parting
In recent posts, we looked at the difference that automated dialing–particularly predictive dialing–can make in the efficiency of your enrollment office staff. If you’ve implemented that technology, there is still more you can do to maximize the number of prospects contacted.
A more sophisticated process that may further increase your contact rates involves staggering telephone calls to cover more time periods. If your prospective student works regular daytime hours and you attempt to reach him five times, each in the middle of a weekday, you’ll never make contact. And, depending on your system, you may be fruitlessly eating up staff time with those calls. Day parting employs patterns of varying sophistication in order to reach people with differing or unknown schedules.
At the most basic level, you can employ these concepts manually. For example, if your prospective student list is made up almost exclusively of current high school students, placing telephone calls between 8 a.m. and 3 p.m. during the week will virtually never result in contact. In that case, simply scheduling your outbound calls for the 4 p.m. to 8 p.m. slot can dramatically improve your contact rate.
Of course, most pools are more complex, and that’s where more sophisticated systems come into play. Solutions may range from a simple morning/afternoon/evening rotation to a complex system including weekdays, weekends, skipped days and rotating time slots. Or, you may choose to improve contact rates by segmenting your list to reflect the likely patterns of each group, routing the current high school students to the evening and weekend call block and those with different predictable patterns into other time slots.
Of course, not every enrollment office has the human resources or the technology to implement these sophisticated systems. If this sounds a bit overwhelming but you want to increase your contact rates and enrollments, learn more about how myFootpath can help. We’ve invested in the technology and infrastructure so you don’t have to.Reach More Students