Marketing Organizations & Associations
Group
The American Marketing Association
Website
www.marketingpower.com
Mission and objectives
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking.
Marketing Resources
Marketing Career Profile
The marketing field encompasses more than advertising/promotions and likewise, a marketing manger’s role is multi-faceted. In conjunction with other marketing players, they measure the demand for products and services and identify potential customers. They also design pricing strategies, track and analyze industry trends, and monitor product development. They work with advertising and promotion executives to promote products/services and attract new customers. Read more . . .
Degree and Program Information for a Marketing Career
There are a number of degree programs available to those interested in going into marketing. An associate degree, which can be earned online or on a campus in about two years, is typically the first step; it will open the door to entry-level marketing jobs. If you’re interested in a management position in marketing, you should continue your education until you have earned a bachelor’s or master’s degree. Read more . . .
