Marketing Careers Information
The marketing field encompasses more than advertising / promotions and likewise, a marketing manger’s role is multi-faceted. In conjunction with other marketing players, they measure the demand for products and services and identify potential customers.
Marketing Careers & Degrees
- Art Institute of Pittsburgh: Online
Colorado Technical University - Undergraduate: Undergraduate - Online
American Intercontinental University: Online
Marketers also design pricing strategies, track and analyze industry trends, and monitor product development. They work with advertising and promotion executives to promote products/services and attract new customers. Marketing is a fast-paced industry and marketing managers should expect to work long hours (including nights and weekends) and travel frequently.
Marketing Careers Path
Employers prefer a Bachelor’s or Master’s degree in business administration with a concentration on marketing. Individuals with a liberal arts background (i.e. bachelor’s degree in psychology, journalism, literature) will be considered for some marketing careers.
Marketing Careers: Compatible Personality Traits
Creative, flexible, decisive, exceptional judgment, work well under pressure, personable, strong computer skills, extremely motivated, excellent written and oral communication skills
Marketing Careers: Salary Expectations
The median annual salary is approximately $108,580 for marketing managers. On average, entry-level workers in marketing start at $33,873. Those with 1-4 years of experience typically earn $49,261 and those with 5-9 years of experience earn $59,436 on average.
Marketing Careers: Job Outlook
Employment opportunities are expected to grow 12% through 2018. This is largely due to the rising competition of products and services offered in domestic and foreign markets. Job opportunities will be more plentiful in growing fields such as the scientific and professional communities. Employment will wane in declining sectors like various manufacturing industries. Many individuals are increasingly attracted to the field and therefore competition for employment will continue to intensify.
Marketing Associations and Resources
The American Marketing Association (AMA)
Slightly off the Footpath
- Advertising Executive
- Public Relations Executive
- Sales Representative
- Media Buyer
- Research Analyst
- Retail Sales Manager
- Journalist
- Editor
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Psychologists, on the Internet at http://www.bls.gov/oco/ocos020.htm (visited November 1, 2011).
