Media Buyer Careers Information
Media buyers work in advertising. They are charged with buying advertising on many different mediums such as air time on television and radio stations, ad space in print publications and newspapers, and ad space on websites.
Media Buyer Careers & Degrees
- Art Institute of Pittsburgh: Online
Art Institutes: The Art Institute of Atlanta
The buyers in turn work with clients who want to advertise their products. Media buyers must know the industry well to negotiate the best purchase price and in turn offer the most competitive ad rates. After a sale, it is the media buyer’s responsibility to make sure the proper ads run at the right times.
Media Buyer Careers Path
Most media buyer careers require a Bachelor’s degree, often in advertising or marketing. For those who want to be more involved in research, a Master’s degree is usually needed. Internships are good way to begin in the field and gain the on the job experience necessary for advancement.
Media Buyer Careers: Compatible Personality Traits
Good with numbers, excellent communication skills, good negotiator, attention to detail, strong researching ability, able to maintain strong working relationships.
Media Buyer Careers: Salary Expectations
Starting pay as a media buyers earn an average annual salary of $37,648. In addition to salary, media buyers are often further compensated with performance-based bonuses, profit-sharing, and company stocks. As media buyers gain more experience, opportunities for salary growth increase as well.
Media Buyer Careers: Job Outlook
Because of the allure of media and advertising jobs, there are often many more applicants than open positions. Furthermore, layoffs are common due to constantly changing client budgets and company mergers. Those who work for companies that advertise in a variety of mediums and who have a diverse clientele are the most likely to have security in their jobs.
Slightly off the Footpath
- Marketing
- Market Research
- Research Analyst
- Sales Representative
Source: bls.gov/oco/cg/cgs030.htm
