Marketing degree programs provide the background for all the elements of the marketing process. Marketing degrees serve to provide knowledge on not only advertising, but also on media planning, public relations, distribution, pricing, customer support, research and community involvement.
Featured Schools with Marketing Degree Programs
- Art Institute of Pittsburgh: Online
Colorado Technical University - Undergraduate: Undergraduate - Online
Jones International University: Online
The American Marketing Association, the largest professional association of its kind on the continent with over 40,000 members, defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”
Types of Marketing Degrees Available
There are a number of marketing degree programs available to those interested in a career as a marketing professional. An associate degree, which can be earned online or on a campus in about two years, is typically the first step; it will open the door to entry-level marketing jobs.
If you’re interested in a management position in marketing, you should continue your education until you have earned a marketing degree at the bachelor’s or master’s level. There are also doctoral degrees available in marketing for those who want to teach in a university setting or conduct research in the field.
Marketing Career Average Salary
- The median annual salary is approximately $108,580 for marketing managers.
What a Marketing Degree Teaches You
Marketing is an art as much as a science. The most successful marketing professionals are those who can come up with new and creative ways to convince the public to buy their company’s products. That’s not to imply that classes and degrees aren’t important. They are. A marketing degree is almost a requirement to even get a chance to make it in the field. Once you’re in the field though, a little creativity can go a long way.
Some of the classes that marketing students take include consumer behavior, professional selling, sales management and promotional strategy.
Featured Careers in Marketing
Marketing Manager
Marketing Director
Chief Marketing Officer
AdvertisingQuestions to Ask About Marketing Degree Programs
1. Am I analytical, highly motivated, flexible and decisive?
2. Do I consider myself a creative individual? Do I think outside the box?
3. Can I work both individually and as part of a larger team with the big picture in mind?
4. Am I computer savvy and comfortable with technology? If not, would I be comfortable learning how to use the computer for basic functions?
5. Do I have strong communication skills and the ability to develop and maintain many professional relationships?
Still have more questions? Talk with one of our education advisors at 1-866-305-8525 to assist you in your search for schools that offer marketing degrees.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Psychologists, on the Internet at http://www.bls.gov/oco/ocos020.htm (visited November 1, 2011).
