Helping universities
ReEngage & Graduate
students for 20+ years
Our Story
myFootpath provides marketing, enrollment, and retention services to college and university clients. With a focus on and a passion for adult students looking to complete their degrees, myFootpath has tackled every aspect of the student enrollment funnel. We have collectively reached, encouraged, and helped enroll over 26,000 adult students in partnership with our higher education clients.
myFootpath was founded in 2000 based on the vision of a determined high school guidance counselor in Flint, Michigan. Over our 20-plus-year track record, we have developed a unique, comprehensive approach to identifying, assisting, and guiding adult students from first contact through graduation.
Today, we focus on the two service offerings below, while occasionally engaging in special projects that need our expertise.
Operation ReEngage
Operation ReEngage brings back students who stopped out from higher education — adults, traditional-age, transfers, master’s — all students who had a prior affiliation with an institution. We also work with the growing population of students who applied and were admitted to a college but never took their first course. We help students reenroll (or enroll for the first time if they never started classes), get back on track, and graduate.
Operation Graduate
Operation Graduate adds supplemental enrollment of online adult students to college and university partners. Our approach involves building a pipeline of students our client institutions are unlikely to encounter through their typical marketing and recruitment efforts. myFootpath identifies good‐fit students for our clients through one‐of‐a‐kind partnerships, such as with professional associations and employers. Our team works with these adult students from the first phone call all the way through graduation, often achieving retention rates 20% higher than existing cohorts that arrive at the institution through traditional channels.
Our Story
myFootpath provides marketing, enrollment, and retention services to college and university clients. With a focus on and a passion for adult students looking to complete their degrees, myFootpath has tackled every aspect of the student enrollment funnel. We have collectively reached, encouraged, and helped enroll over 25,000 adult students in partnership with our higher education clients.
myFootpath was founded in the year 2000 based on the vision of a determined high school guidance counselor in Flint, Michigan. Over our 20‐plus‐year track record, we have developed a unique, comprehensive approach to identify, assist, and guide adult students from the first contact all the way through graduation.
Today we focus on the two service offerings above, while occasionally engaging in specialty projects that need our expertise.
Today’s challenge
39M
Stop Outs
10M
Students have applied but have not enrolled
3%
YoY national declining retention rates