It started with asking the right questions…
Why did these students enroll vs those?
What does the data say?
Where can we find more students like this group?
How do we make it easier for the student to enroll?
Why does this school have a lower cost per enrollment than those?
What does the psychographic data say?
What does the behavioral data say?
Where do these particular students ‘live’ online?
Who is the ideal student for this school?
How do we get these prospects to engage?
What does it take to get these students to recognize a brand?
How quickly do we need to follow up?
How can we optimize the flow?