Tag: University

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Understanding the True Needs of Adult Students

03 Apr
Dispelling Myths: Understanding the True Needs of Adult Students in Higher Education Inherent biases within institutions, despite all good intentions, play a significant role in shaping budget planning and strategic decisions aimed at re-engaging adult students. Here are some common myths and the realities behind them: Myth #1: Adult students are only interested in online learning. Reality: While online options are attractive due to flexibility, many adult students value classroom interaction and building peer relationships. They may seek hybrid formats or opportunities for in-person discussions and group work. Myth #2: Adult students prefer independent learning and minimal support.
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Categories: News & Research, Students, Universities

Marketing Strategies for Engaging Stop-outs

13 Mar
When considering the best time to reengage students who have paused their academic pursuits, many overlook October's potential. This timing, strategically placed before the reflective period of Thanksgiving, offers a unique opportunity to connect with stop-outs. The anticipation of family discussions about life progress can serve as a catalyst for individuals contemplating a return to their studies. Understanding the underlying reasons that led students to step away—whether for career advancement, personal fulfillment, or external pressures—is key to crafting messages that resonate. This approach emphasizes empathy and support, aiming to transform the stop-out's experience from one of temporary setback to a
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Categories: News & Research, Universities

Support Services Required

14 Feb
The rise of adult learners in higher education is prompting universities to adapt their support services. These students bring unique challenges, necessitating tailored academic, financial, and personal support. Flexible scheduling, clear financial aid guidance, career counseling, and resources like childcare and mental health support are becoming essential. Higher education leaders must strategically allocate resources and possibly seek specialized training for staff to meet these diverse needs effectively, ensuring adult learners thrive in their academic pursuits.
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Categories: News & Research, Students, Universities

Identify and ReEngage Your Stop-Outs

31 Jan
Chief Admission and Enrollment Officers are navigating a landscape rich with student data, yet the challenge lies not just in access but in transforming this wealth of information into actionable strategies. Amidst the pressures of crafting sophisticated multi-year recruitment plans and grappling with demographic shifts, the crux of success hinges on not only attracting but also retaining and re-engaging students. As institutions face the stark realities of graduation rates and the growing SCNC (Some College, No Credential) demographic, the blog delves into the pivotal role of data-driven decisions and collaborative efforts in enhancing student retention and completion rates."
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Categories: News & Research, Universities
Man looking through lightbulb shaped keyhole

ReEngaging Stop-Out Students

15 Jan
New Year, New Opportunities: Innovative Strategies for Universities to Boost Enrollment by ReEngaging Stop-Out Students by Dr. Don Hossler A Concerning Decline: Current Enrollment Trends For most colleges and universities around the country, the census for the fall and spring enrollments are always critical times to increase university enrollment. A census tells you how many students are enrolled, which in turn determines the financial condition of the institution. Right now, at too many schools, the news is not good. While elite private universities as well as most public flagships continue to see high enrollments, regional public and private four-year colleges, as well as
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Categories: News & Research, Universities
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