David Sprott is the Henry Y. Hwang Dean and a professor of marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is on faculty at the University of St. Gallen in Switzerland. He earned his PhD in Marketing at the University of South Carolina and his Bachelor’s and Master’s of Business at Kent State University. Prior to his arrival at the Drucker School, Sprott served as professor of marketing and dean of the College of Business at the University of Wyoming. At UW he led a renewed strategic vision embracing the student experience, quality academic research, and economic engagement of the state. Previously, Sprott served on the faculty at Washington State University for more than two decades and held the Boeing/Scott and Linda Carson Chair of Marketing, among other leadership positions; he was a recipient of an Outstanding Faculty Research Award from the WSU College of Business. His research interests include retailing, branding, influence strategies, and marketing public policy.
He is a member of several marketing and consumer organizations, including the American Marketing Association, Association for Consumer Research, and Society for Consumer Psychology.